to mobile
hudson kapel remarketing, hudson kapel remarketing, hudson kapel remarketing,
hudson kapel remarketing, hudson kapel remarketing, hudson kapel remarketing,
Introduction
Hudson Kapel Remarketing (HKR) is one of the UK's leading online vehicle auction platforms for re-marketing nearly new, damaged and salvaged vehicles through weekly sales.
When looking to enhance their digital offering, they partnered with Studio Graphene to develop a mobile app for iOS and Android, extending their auction services to mobile users to overcome the limitations of their web-only platform. Additionally, HKR sought to improve the website’s user experience, making it more user-friendly in order to attract more visitors and increase vehicle sales.
We also further developed our knowledge of automotive industry standards to understand their user base as well as their specific business operations, which was done through close collaboration with HKR, laying a solid foundation for the project.
Studio Graphene began by aligning HKR’s B2B business requirements by mapping existing operations, prioritising KPIs for customer satisfaction and scoping essential features to enhance operational efficiency.
Solution
Our design team structured the app's functionalities for simplicity and ease of use, creating initial user flow designs and wireframes as blueprints. The aim was to ensure a quick and seamless process, from vehicle description to bidding, buying and facilitating payment and purchase documentation. Through iterative refinement, we developed high-fidelity UI designs that aligned with HKR's brand identity, integrating modern UX standards, consistent colour schemes, typography and logo placement to enhance brand recognition and ensure intuitive navigation and engaging interactions throughout the app.
The development team selected an agile and flexible tech stack and integrated essential third-party services to establish a robust product architecture, enabling efficient delivery through sprints, stand-ups and feedback loops, ensuring adaptability to client needs.
Comprehensive testing, including UAT in a production-like environment, ensured the app met quality standards and aligned with business requirements. We translated design wireframes into functional software, covering front-end and back-end development with thorough quality assurance to deliver a bug-free app, meeting high performance, usability and security standards.
Using React Native accelerated development and we delivered a scalable, high-performance app on both iOS and Android from a single codebase. With strong community support and near-native performance, React Native provided an efficient and future-proof solution, meeting client needs whilst ensuring a high-quality user experience.
We ensured optimal performance during platform deployment, followed by ongoing support and maintenance. To achieve this, Studio Graphene worked closely with HKR’s operations and development teams, facilitating communication for swift issue resolution. Regular demos and feedback from HKR ensured progress and confidence in meeting milestones.
Comprehensive testing, including UAT in a production-like environment, ensured the app met quality standards and aligned with business requirements. We translated design wireframes into functional software, covering front-end and back-end development with thorough quality assurance to deliver a bug-free app, meeting high performance, usability and security standards.
Using React Native accelerated development and we delivered a scalable, high-performance app on both iOS and Android from a single codebase. With strong community support and near-native performance, React Native provided an efficient and future-proof solution, meeting client needs whilst ensuring a high-quality user experience.
We ensured optimal performance during platform deployment, followed by ongoing support and maintenance. To achieve this, Studio Graphene worked closely with HKR’s operations and development teams, facilitating communication for swift issue resolution. Regular demos and feedback from HKR ensured progress and confidence in meeting milestones.
Results
By launching an iOS and Android app for Hudson Kapel Remarketing, Studio Graphene boosted user engagement and sales by enabling vehicle trading ‘anytime, anywhere’. The app's interface has improved the usability and appeal of HKR’s digital offerings. This has led to what is likely the highest conversion rate of ‘browse-to-buy’ across the whole automotive auction industry.
